Within our Marketing & Design function we have two key departments: Brand & Customer Offer and Design, New Product Development (NPD) & Store Environment.
Our Brand & Customer Offer team are responsible for all our advertising – not just for WHSmith, but for all our other brands too – like Funky Pigeon. They also help to boost spend and customer loyalty in a range of ways, from planning events, such as celebrity book signings, to analysing data to understand what customers truly want and how markets perform.
Design, NPD & Store Environment is central to creating a consistent look and feel for our brand – from our in-store marketing communications to our product and packaging design. They create market leading ranges, with innovative designs that are updated each season and help us to constantly evolve our store environments and develop new store concepts.
So now you know what these departments do. But what’s it like to work here? And what’s the best way to get ahead?
The first thing you need to know is that this team is focused, fast-paced and fun. Our design solutions can be seen globally and are all created by our in-house team, so creative flair, an ability to stay on top of world trends and a good eye for detail are critical. While creativity is key, data’s important too. The team relies on analysis to guide most of its work, building everything around the needs of our many customers. In this kind of culture, a commercial outlook is vital. You also need to be driven and full of enthusiasm. Confidence is another crucial quality, as you’ll be given a great deal of accountability. At WHSmith, you’ll get to see the wider business, as well as the people that lead it. It’s not about seniority or how long you’ve been here. Whether you’re a recent graduate looking to start your career or a seasoned professional – we’re looking for talent and people who’ll go all out to contribute.
